Words from Seth Godin

seth godin
I just love this guy.
  • Any time you do work yourself, you’ve chosen not to use the services of someone who’s probably better at it than you are. There might be really good reasons for that choice, but inertia isn’t one of them.
  • The inability to say the thing that will make everything better (because of fear of shifting the status quo) is a project killer.
  • The only reason to venture into the land of the new is to benefit from the leap that comes when you get it right. So leap.
  • Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.
  • The key is understanding that while the general public can root for you and learn from you, the people you truly care about number in the thousands (or possibly millions) but they’re not everyone. They’re the people who matter to you. And you to them.
  • Promising perfect is actually not nearly as useful as promising what the rules are.
  • Great marketers don’t make stuff. They make meaning.
  • Choose wisely. It’s perhaps the most important decision we make, every day.
  • We cure disagreements by building a bridge of mutual respect first, a bridge that permits education or dialogue or learning. When you burn that bridge, you’ve ensured nothing but conflict.
  • It doesn’t take 135 minutes to make a life, it takes almost a century.
  • Life is actually far better than it is in the movies. And it takes longer.
  • Do work and get paid once. Build an asset and get paid for as long as it lasts.
  • Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing…
  • The more choices, the more freedom, the more freedom, the harder it is to decide what to do next. If you don’t view that as a good thing, it’s probably worth doing something else instead.
  • Dreams are irresistible, but they will never match reality when it finally appears.
  • What works is significantly more important than what’s new.
  • All too often, the ones who are aggressively seeking the theory of the day don’t have a lot to show for what they did yesterday.
  • That means (surprisingly) that it’s better to have a consistently negative experience than to confront one that’s sometimes negative and sometimes neutral. – Sad but it’s the truth for most people.
  • When you shine a light, both of you can see better.
  • You don’t get to just do the good parts.The very thing you’re seeking only exists because of the whole. We can’t deny the difficult parts, we have no choice but to embrace them.
  • It’s the important, not the urgent, that deserves attention.
  • No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

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